wonderful clothes!!

Recently,I buy some clothes in Zara.
I like this shop.
I think everyone knows this clothes shop's name because it is one of the most famous shops and it advances this into all the countries of the world.

From now,I would like to talk about this company!!
The first ZARA store opened in Spain in 1977.
Now,there are 1400 ZARA shops all over the world.
50% of the products Zara sells are manufactured in Spain, 26% in the rest of Europe, and 24% in Asian and African countries and the rest of the world.

The company can design a new product and have finished goods in its stores in four to five weeks; it can modify existing items in as little as two weeks.
This product cycle means greater success in meeting consumer preferences.
If a design doesn't sell well within a week, it is withdrawn from shops, further orders are canceled and a new design is pursued.
In addition,the company based its improvements in the use of information technologies and using not individuals but groups of designers.

ZARA's advertising costs low because some of the funds turn to the new stores cost.
By doing so,this store continues to develop around us.

Although, foreign products are more expensive than Japanese products in the old days,now we can buy foreign products at a low price by those systems.
We can buy clothes,for example ZARA,anywhere and anytime.
I think it means fashion does not have borders.
some foreign people wear clothes like Japanese.
On the other hand,some Japanese wear clothes like foreign people as well so globalization increases around us but the most familiar things are what I wear everyday;clothes.

I think globalization for me is fashion.